The tourism industry is one of the most important sectors driving Thailand’s economy particularly with building careers and sustaining the nation’s economy. It has been proven that the number of the international tourists has a crucial impact on Thai people’s career both directly and indirectly. Furthermore, the tourism industry has been greatly encouraging the use and the production of national resources. Significantly, it helps promote and preserve the national tradition, livelihood as well as reviving arts and culture.
The Twelfth National Economic and Social Development Plan (2017-2021), Strategy 9: Strategy for Regional, Urban, and Economic Zone Development emphasizes on improving the standard and the image of the products and service of tourism industry in the central region towards the international level. The strategy also focuses on supporting and promoting the development of tourism attractions as centers of historical, cultural and agricultural tourism by improving tourist destinations and activities to be valuable, diverse, and sustainably connected with provincial clusters.
Realizing the importance of the tourism industry, Thepsatri Rajabaht University (TRU) launched the project for developing local tour guides towards internationalization in its service areas, Lop Buri, Saraburi and Sing Buri in order to promote local tourism and increase the tourism value as famous tourism centers in the central region of Thailand with an international standard. The book “Developing local tour guides towards internationalization in Lop Buri, Saraburi and Sing Buri”, therefore, was written in two languages, English and Chinese as the training manual for TRU’s students, students in secondary schools and the general population. The book was combined by the lecturers of the TRU’s Language Center and the Chinese program and approved by five specialists. Hopefully, it will be beneficial for Thai youth and people who are interested and effectively help them to be able to a be a good local tour guide, as well as communicate the right information for strengthening a good understanding and relationship with international tourists.
Asst. Prof. Dr. Kanya Kongsoongnoen
Vice President for Planning and International Relations